In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach; the ultimate beach club experience that combines the elements of entertainment, dining, music, fashion, film and art into one. Nikki Beach continues to make its mark in the hottest addresses and trendsetting locales worldwide. Nikki Beach plays host to some of the greatest events around the world. Delivering a repertoire of world-class events and entertainment options around the world in exotic and beautiful locations, Nikki Beach creates a one-of-a-kind vibe and ambiance. Today, Nikki Beach has transcended its international venues and grown into a global, multifaceted luxury lifestyle & hospitality brand.

Meraas has partnered with Nikki Beach Hotels & Resorts to bring the brand’s first property in the Middle East to Pearl Jumeira in Dubai. Set against a white sandy beachfront, Nikki Beach Resort & Spa Dubai will include 117 rooms and suites, as well as 15 beach villas. The project will also host 3 restaurants and an ultra-VIP lounge, as well as Nikki Spa by ESPA, Tone Fitness Center, the brand’s world-renowned Beach Club, and a pool surrounded by plush, all-white sun beds. The top-line facilities will reflect the same stylish, contemporary look and feel as all of the brand’s outlets around the world. Inspired by the design vision of Jack Penrod, Nikki Beach Resort & Spa Dubai has been conceptualized in collaboration with DSA Architects International and will feature interiors by Gatserelia Design.